Newmarket Village Shopping Centre required a new brand to run seamlessly with their multimillion dollar upgrade of their centre.

A key focus was to engage the community and research the area, finding that there was a rich history we could tap into.

The direction was decided by building the brand and logotype around subtle intricacies of the historic landmarks. Keeping with the theme of the geometrical shapes within the logotype, namely the brick chimney, the use of a geometrical pattern to complement the logotype helped further enhance the brands awareness, consistency and visual aesthetics.