Hepburn Bathhouse & SpaStrategy, Wireframes, Prototyping & Interface Designs
Hepburn Bathhouse & Spa had a few problems with their website they wanted to solve. Gauging from their users and feedback they were having an issue defining all the services they provided and what was included but also defining Hepburn Bathhouse & Spa as a business and how they differentiated from other spas. As the location is over 1.5hrs from Melbourne they needed to show why they were different and what makes them unique.
The idea behind the new website was to engage the user by telling a story as soon as they landed on the site. Connecting with the user on an emotional level with key headlines and beautiful imagery, then educating them about the mineral rich spas and pools. Through the scrolling homepage banners we were able to be direct in defining the services but also give the users a clear reason to make the trip out to the unique architectural mineral spa.
The final problem was to generate more sales through the site. Going over wireframe after wireframe to create the prefect experience for the user with the limitations we had was the goal.
Engaging the audience by enticing the user to feel the emotions experienced at Hepburn Bathhouse & Spa, using their beautiful imagery and relevant headlines
The more planning and strategy invested in the beginning of the project ensures a much smoother transition to launch, which is why there was a lot of effort put into the wireframes and testing the prototype.
We wanted to keep the user engaged throughout their flow on the website, making them feel as if they are there. Letting the user interact at different points of the website made for a fun experience.
As we all know, projects never go exactly to plan and timeframes are never spot on but we were able to incorporate some extra features at the development stage which gave the project those finer detailed touches that make this project so unique. Adding a drag & drop cart is a great interactive way to increase sales and add to the experience.