SnapfileBrand Development
Snapfile is a cloud based personal information manager allowing storage of personal and business documents, but also as tool for connecting businesses and users to generate such things as mortgage quotes. Presenting an online community of businesses for the user to easily request better rates on their loans.
Beginning with the brand development i was working closely with the client using mood boards to gauge the direction they wanted to head in. From there we were able to explore a few different concepts and fine tune the most engaging and relevant ideas.
Using mood boards we were able to give the client a visual representation of the ideas and direction we thought the brand should take. Using colour, type and brandmarks as examples
After collaboration meetings with the team we were able to present some options to the client we were all happy with and explain the direction.
Once we all agreed on a direction and brand we were able to design and put together a style guide.