Amaline VitaleStrategy, UI/UX, SEO & Print
Amaline Vitale is an independent bridal couture house based in Melbourne and located on High Street, Armadale.
Amaline’s main goal’s were to let her potential clients understand they would have a personal and intimate experience as soon as they walked in the door, that only the best quality fabrics were used and they were made right here in Melbourne. This in turn would drive traffic through the door after an simple step process to make a booking was created on the website.
All of this was thought out, designed and laid out in the most minimal way possible.
Our style is clean, classic and elegant with a fashion infused influence. Our passion for clothing, fashion and accentuating the female form is reflected in our ranges.
Understanding the user helped improve Amaline Vitale’s business. 47% of all Amaline Vitale’s web traffic is from a mobile device.
Creating a contact form with both a book an appointment and general enquiry was really important. Each form field in the appointment form helps Amaline and her team understand her clients requests before they have even step foot in the door. This creates a better experience for their clients as they can tailor the appointment to their style and budget.
Gaining feedback is a vital part of improving Amaline’s business so giving the clients an interactive survey they can complete after their appointment gives the team really important insights to help create a better product and better service.
